What is Aura Glow™ technology?

Aura Glow™ technology is our patent pending technology that boosts color deposit and makes all of our colors glow under black light. All of our colors, except Blackout™ will glow under black light.

Do I need to mix the color with developer?

Our hair color is a direct dye system that does not need to be mixed with developer. Simply open the jar and apply to your hair.

Does the color contain Ammonia?

No, our color does not contain Ammonia, AMP or MEA.

How long do you process the color?

We recommend processing for 25-35 minutes. No heat is required. For best results make sure the hair is free of developer and fully saturated with color, applying in multiple directions. See our directions page for more info.

Can I mix colors?

Yes, in fact we encourage you to create your own colors. If you find a recipe you love, send it to us and maybe we'll add it to our website. To lighten colors try diluting them with Illuminate™.

Will the color stain my skin, sink, clothing, etc?

Some staining can occur. Gloves should be worn to prevent staining of the hands. Avoid prolonged contact of the dye with other surfaces.

What is your shipping policy?

We ship within the US via USPS and UPS and International via USPS, UPS and DHL.

Do you have color swatches?

Yes, hair swatches will be available soon.