What is Aura Glow™ technology?

Aura Glow™ technology is our patent pending technology that boosts color deposit and makes all of our colors glow under blacklight. All of our colors, except Blackout™ will glow under blacklight.

Do I need to mix the color with developer?

Our hair color is a direct dye system that does not need to be mixed with developer. Simply open the jar and apply to your hair.

Does the color contain Ammonia?

No, our color does not contain ammonia, AMP or MEA.

How long do you process the color?

We recommend processing for 30-35 minutes, no heat required. For best results make sure the hair is fully saturated. See our directions for more info.

Can I mix colors?

Yes, in fact we encourage you to create your own colors. If you find a recipe you love, send it to us and maybe we'll add it to our website. To lighten colors try diluting them with Illuminate™.

Will the color stain my skin, sink, clothing, etc?

Some staining can occur, gloves should be worn to prevent skin staining and avoid prolonged contact with other surfaces.

What is your shipping policy?

We ship nationwide via USPS.

Do you have color swatches?

Yes, human hair swatches will be available on our store soon.