Our vibrant, semi-permanent, hair color contains a synergistic blend of proteins and extracts. Our color is formulated to condition and repair damaged hair with a restorative film that is rich in Vitamins A, D, and E. This blend is specifically designed to replace the natural oils and proteins that are typically lost in the normal course of hair treatment, leaving it feeling smooth, shiny, revitalized and easier to comb.
- Uses a cascading conditioning action to repair damage and restore hair from the bleaching process
- Boosts color deposit and glows under blacklight using our Aura Glow™ technology *Patent Pending
- Vegan & Cruelty-Free
- PPD & Ammonia Free
- Do Not Mix with Peroxide
- Always do a patch test of your color before applying to large sections
Bold Yellow, a vibrant warm, bright yellow reminiscent of a freshly picked lemon or a ripe banana.
Bold Orange, a rich red-orange similar to a vermillion hue, inspired by California Poppies blooming in the springtime.
Bold Red, a deep red, that is both rich and vibrant, resembling the color of a velvety crimson rose.
Bold Pink, a vibrant magenta pink, similar to the color of a raspberry.
Bold Fuchsia, a pink with an edge, Bold Fuchsia is a vibrant dark pink with a purple hue.
Bold Purple, a bright warm purple, comparable to byzantium purple, the color of old world royalty.
Bold Violet, an intense bluish-purple that is dark yet eye catching. Bold Violet is a much cooler hue than Bold Purple.
Bold Blue, a flashy, vibrant deep blue, inspired by the cobalt peacock.
Bold Teal, a green with a bluish hue, perfect for anyone trying to rock some mermaid hair or have a hair color inspired by the sea.
Bold Green, a true bright green to help you embrace your Irish roots or pretend you have Irish roots.
Illuminate™, a unique clear color that can be used as a mixer with our other colors to lighten them. It can also be used by itself on light colored or treated hair to make your hair glow under blacklight without changing the color of your hair.
Blackout™, a blue black that can be used by itself or mixed with our other colors to darken and add depth. It is best used in blues, purples, magenta, fuchsia and red. A little goes a long way.
- We would not recommend using it in very light colors such as Yellow and Orange, as it can change the integrity of the overall hue